Commercial
Excellence
Supply Chain Excellence
CUSTOMER-CENTRIC GROWTH
We believe that to maximize your customer-centric growth you will need to:
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improve and align your commercial and supply chain capabilities to make sure that you are consistent in your customer promise and the execution of it;
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embark on a continuous improvement journey to optimize all elements of your value proposition and to stay relevant for your customers.
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How you start your journey - from a strategic or execution angle - is less important. We see clients embarking in all three corners of our CUSTOMER-CENTRIC GROWTH FRAMEWORK:
Commercial excellence
Supply chain excellence
Commercial excellence
Supply chain excellence
Commercial excellence
Supply chain excellence
Commercial excellence
Supply chain excellence
Commercial excellence
Supply chain excellence
WHAT WE DO BEST
Our senior experts are real specialists in their domain.
By bringing their cross-functional expertise to the table, we are able to cover multiple elements of your customer-centric growth journey in one reinforcing approach.
CREATE
customer segmentation & experience
Do the needs of your customers differ? Can a differentiated offering contribute to success?
customer segmentation & experience
value proposition design
How do you interact with your customers and do you offer a consistent experience across all 5 proposition dimensions?
value proposition (re)design
marketing strategy
How do you activate your value proposition & promise in the market? Are you able to maximize your brand value?
marketing strategy
customer driven supply chain
How to segment & adapt your supply chain to deliver your customer promise consistently?
customer driven supply chain
DELIVER
sales effectiveness
Are you able to develop and leverage the required skills & productivity levels among your sales team?
sales effectiveness
customer service optimization
How do you leverage this crucial department in between your sales and supply chain?
customer service optimization
demand management
Are you able to forecast and steer demand in order to optimize your profitability and customer experiences?
demand management
sales & operations planning
How do you use your S&OP process to ensure an optimal delivery as promised?
sales & operations planning
CAPTURE
pricing management
Which price levels are feasible in your market? How to make sure that sales can quote and realize value effectively?
pricing management
(trade) promotion management
Do you close the loop from promo tactics over efficient execution up to post reviews?
(trade) promotion management
cost-to-serve optimization
Are you approaching CTS from a cost-cutting approach? Or do you integrate CTS more visible in your customer experience?
cost-to-serve optimization
product life-cycle management
Do you focus throughout all 4 life-cycle stages on what customers really want?