Commercial

Excellence

Supply Chain Excellence

CUSTOMER-CENTRIC GROWTH

We believe that to maximize your customer-centric growth you will need to:

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improve and align your commercial and supply chain capabilities to make sure that you are consistent in your customer promise and the execution of it;

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embark on a continuous improvement journey to optimize all elements of your value proposition and to stay relevant for your customers.

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How you start your journey - from a strategic or execution angle - is less important. We see clients embarking in all three corners of our CUSTOMER-CENTRIC GROWTH FRAMEWORK:

CREATE a unique value proposition

DELIVER a consistent customer experience

Chronion - customer-centric growth journ

CAPTURE the value you deserve

WHAT WE DO BEST

Our senior experts are real specialists in their domain.

By bringing their cross-functional expertise to the table, we are able to cover multiple elements of your customer-centric growth journey in one reinforcing approach.

CREATE

customer segmentation & experience

customer segmentation & experience

Do the needs of your customers differ? Can a differentiated offering contribute to success?

value proposition (re)design

value proposition design

How do you interact with your customers and do you offer a consistent experience across all 5 proposition dimensions?

marketing strategy

marketing strategy

How do you activate your value proposition & promise in the market? Are you able to maximize your brand value? 

customer driven supply chain

customer driven supply chain

How to segment & adapt your supply chain to deliver your customer promise consistently? 

DELIVER

sales effectiveness

sales effectiveness

Are you able to develop and leverage the required skills & productivity levels among your sales team?

customer service optimization

How do you leverage this crucial department in between your sales and supply chain?

customer service optimization

demand management

demand management

Are you able to forecast and steer demand in order to optimize your profitability and customer experiences?

sales & operations planning

sales & operations planning

How do you use your S&OP process to ensure an optimal delivery as promised?

CAPTURE

pricing management

pricing management

Which price levels are feasible in your market? How to make sure that sales can quote and realize value effectively?

(trade) promotion management

(trade) promotion management

Do you close the loop from promo tactics over efficient execution up to post reviews?

cost-to-serve optimization

cost-to-serve optimization

Are you approaching CTS from a cost-cutting approach? Or do you integrate CTS more visible in your customer experience?

product life-cycle management 

product life-cycle management

Do you focus throughout all 4 life-cycle stages on what customers really want?