Sizing growth opportunities in Plant‑Based Food Solutions

Challenge

A leading European food company wanted to size the addressable and serviceable market for its Plant‑Based Food Solutions business across Europe. The objective was to move away from fragmented, country‑specific views and create a harmonised, fact‑based market sizing approach that could support strategic and commercial decision‑making across countries.

Solution

Chronion developed a structured and repeatable market sizing methodology, piloted in two European countries and designed to scale across the full industry channel.

The model integrates and enriches multiple external and internal data sources, fully tailored to the client’s business context while leveraging their own industry expertise. Market sizing outputs were combined with market share calculations to identify white space opportunities across countries and segments, creating a clear and actionable view on where to play and how to grow.

Results

The market sizing methodology was validated as a robust and scalable foundation and is now used as the basis for further country roll‑outs and future updates as data improves.

Beyond strategic sizing, the approach delivered concrete white space opportunities that were translated together with the sales teams into actionable priorities and commercial actions. As a result, market sizing evolved from an analytical exercise into a practical growth tool, directly supporting sales execution and future growth initiatives in Plant‑Based Food Solutions.