Food for thought
We have ideas and opinions. We like to share what's driving change today.
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CommercialFrom insight to impact: how consumer goods companies can drive growth more effectively
Bert Vandewiele, Founder & partner at ChronionIn part 2 of our Consumer Centric Growth series, we explore how leading companies move beyond optimising what already exists and start by identifying where value is created for consumers, shoppers and retailers.
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CommercialThe Consumer Goods industry at a turning pointWhy traditional growth models are reaching their limits
Bert Vandewiele, Founder & partner at ChronionIn this first article of our three part series, we explore why the old growth model is reaching its limits and why a more consumer and shopper centric approach is essential for companies that want to grow sustainably.
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Supply chainUnlocking value in Parts & Services
Bert Appels, Manager at ChronionFor manufacturers of complex equipment, product excellence is no longer enough. Spare parts and aftersales services remain underleveraged, leaving value untapped. Discover why aligning commercial ambition with service supply chain reality is now critical to stay competitive.
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Supply chainWhy the ability to absorb disruption has become a strategic differentiator
Bert Appels, Manager at ChronionWhy do some supply chains continue to perform under pressure while others fail? This expertise post explores how supply chain resilience has become a strategic imperative that enables organisations to protect performance, customer trust, and long‑term value.
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CommercialFrom insights to innovation: how the double diamond drives customer-centricity
Virginie Engelen, Senior consultant at ChronionHow do you turn customer insights into meaningful innovation? The Double Diamond framework is the key. From understanding needs and wants to crafting solutions that resonate, it’s a real game-changer for customer-centricity.
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CommercialBuilding a roadmap for transformational success: A step-by-step guide to effective change
Yves Carté, Manager at ChronionIn today's fast-paced business landscape, organizations must constantly adapt to effectively address growth challenges.
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CommercialTransforming Revenue Growth Management from strategy to impact
Bert Vandewiele, Founder & partner at ChronionDiscover our guide to set up your Revenue Growth Managment capabilities.
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CommercialPricing excellence roundtable by Chronion & SYMSON
Boudewijn Van Nuland, Partner at ChronionA small-scale round table event for B2B companies with ambitious pricing teams aiming to evolve from transactional pricing to becoming strategic, value-driven business partners.
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Supply chainWhy Supply Chain Transformations often fall short and what to do about it
Bert Appels, Manager at ChronionMany supply chain transformations fail by focusing on tools instead of processes, people, and purpose. Real impact requires clear strategy, cross-functional alignment, and strong change management.
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DigitalLeveraging B2B sales performance with data driven pricing and visualization (Part 2)
Vadim Gerasimov, Senior consultant at ChronionPart two explores how data visualization turns complex data into clear insights. It simplifies decision-making, supports collaboration, and improves sales outcomes with the right tools and tailored solutions.
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DigitalLeveraging B2B sales performance with data-driven pricing and visualization (Part 1)
Vadim Gerasimov, Senior consultant at ChronionIn part one of our series, we explore how B2B companies can boost sales through data-driven pricing. By integrating complex data and creating tailored pricing models, businesses can unlock hidden value and enable smarter decision-making.
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Supply chainLogistics improvement – A case study
Bert Appels, Manager at ChronionOptimizing logistical activities is a vital part of any supply chain since the benefits vary from enhancing operational efficiencies and creating competitive advantages, to improving your sustainability.
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