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Pricing excellence roundtable
by Chronion & SYMSON
Designed for Business leaders and senior commercial experts with pricing responsibility.
Written by
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Boudewijn Van Nuland, Partner at Chronion
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Dries Debbaut, Founder & partner at Chronion
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Bert Vandewiele, Founder & partner at Chronion
Take part in an exclusive roundtable event created for B2B manufacturers who want to take their pricing function to the next level. In this small-scale setting, a select group of pricing professionals will come together with one shared ambition: shifting pricing from a transactional task to a true strategic driver of business value.
Whether you manage complex product portfolios, face customer price pressure or work with fragmented pricing systems, this roundtable provides an opportunity to exchange ideas, learn from peers and explore what it takes to lead pricing in a value-driven way.
Join the roundtable and shape the future of pricing!
This roundtable is not a sales pitch. It is a forum for leaders who want to strengthen the role of pricing within their organizations.
• Exchange with peers: Share experiences and challenges in an open, practitioner-driven setting.
• Gain fresh perspectives: See how leading pricing teams move beyond transactional models toward strategic impact.
• Focus on your industry: Address the realities of manufacturing and distribution, from complex channels to outdated tools and evolving customer needs.
• Walk away with impact: Collect practical ideas you can apply immediately to raise pricing maturity and guide better decisions.
In many B2B companies, pricing is still seen as a reactive task. Ambitious teams, however, recognize it as something more: a powerful lever for growth, margin improvement, and stronger customer relationships.
This roundtable offers the chance to:
- Benchmark your approach against peers in similar roles
- See strategic pricing in action through real-world B2B examples
- Exchange lessons, tools, and frameworks that drive impact
- Build valuable connections with fellow pricing and commercial leaders
During this evening, we will discuss four topics
Integration of market model insights
by Dries Debbaut, founder & partner Chronion
Streamlining with process automation
by Bert Vandewiele, founder & partner Chronion
Leveraging hybrid AI models
by Vincent Gelink, CEO at SYMSON
Embracing value selling
by Boudewijn Van Nuland, partner at Chronion
Join us at the table! Get in touch now.
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