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Ensuring continuity through Ad Interim Category Management

Find out how we kept the Mobile & Smart Home category running at full speed.

Challenge

Connect+ underwent an internal reorganization, temporarily leaving the Category Manager Mobile & Smart Home position vacant during maternity leave. At the same time, continuity in a key product category had to be ensured. The role required quickly gaining a deep understanding of internal systems, processes, and category dynamics. It also involved maintaining relationships with brands and distributors.

Smartphones

Solution

For six months, we served as Ad Interim Category Manager Mobile & Smart Home at Connect+. We managed the category assortment, provided input on purchasing decisions, defined pricing strategies for both promotional and non-promotional periods, and provided input for marketing e.g. folders and advertisements. We identified opportunities for assortment expansion, collaborated closely with distributors such as A&C Systems and brands like Samsung, and maintained regular contact with members to represent their needs. Additionally, we supervised a Category Assistant and acted as the central link between suppliers and internal teams, including sales, marketing, finance, master data, customer service, and IT.

Results

By quickly becoming operational, we ensured continuity and stability within the category during a period of organizational change.

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