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Digital ecosystem for pricing
Pricing solutions pop up like mushrooms.
It is hard to get a clear view on which solutions are best suited in the different phases of an end-to-end pricing process. Together with Odum.digital, we regularly review the available solutions to support you in your tech selection.
Written by
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Dries Debbaut, Founder & partner at Chronion
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Pauline Stas, Senior consultant at Chronion
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Olivier Mangelschots, Founder of Odum.digital
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To provide some guidance in the evolving landscape of pricing solutions, we split the ecosystem in 10 categories linked to different steps in the end-to-end pricing process or linked to specific pricing challenges in certain industries:
- Price scrapers: solutions to systematically track offered prices in the market
- Pricing analytics & optimization: analytical solutions focused on price optimization often leveraging AI or advanced algorithms
- CPQ specific: Configure-Price-Quote solutions for specific business models e.g. SaaS, tenders, customized, etc.
- CPQ general: general and typically larger Configure-Price-Quote solutions targeting multiple business models
- Integrated price management: solutions which combine the above categories in one platform
- Revenue management: solutions focusing on markets with limited capacity e.g. hotels, airbnb, etc.
- Trade promotion: solutions supporting in the planning and optimization of promotion plans, typically targeting business-to-retail organizations
- Pricing research: solutions which facilitate pricing research methods like conjoint
- Repricing: often linked to platforms like amazon, ebay, etc., those solutions combine price scraping and optimization functionality to automate the price setting of your online portfolio
- Retail/e-commerce: advanced pricing solutions focusing specifically on the retail & e-commerce industry
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